Whether you are an individual creator, a brand, or a marketer looking to impact TikTok, understanding the latest TikTok trends and statistics is crucial for everyone!
Initially, the platform rose to fame as a vibrant stage for Gen Z dance challenges. But for now, the platform has grown enough – encompassing any type of content and community.
With its advanced features of live streaming, in-app shopping, and branded hashtag challenges, the platform has become a dynamic place for businesses to connect with their customers directly.
Understanding the features is good but not enough to create an effective content marketing strategy. Here come real-time statistics that can help you know what is demanding in the market. Then, working accordingly can help you reach your maximum audience shortly.
Join us in this comprehensive guide, where you can find potential statistics and trends of TikTok. From its number of users to engagement metrics, everything matters to create a strong TikTok content marketing strategy!
TikTok statistics based on users
Let’s discuss the data revolving around the platform, Tiktok and its users:
1. TikTok reaches over 1.5 billion monthly active users
In 2024, TiiTok has reached over 1.5 billion monthly active users. This huge follower base has made TikTok the fifth most influential social media channel in the world.
2. The US is the largest community of active TikTok users
With 148 million monthly active users, the USA has become the world’s largest TikTok audience or community. The number of TikTok followers in the USA has increased by 31% in the last year.
3. TikTok is more popular in Gen Z
TikTok is the most popular social media channel among Gen Z. Surveys declared that Gen Z uses TikTok more often compared to Instagram and other social media channels.
4. Khaby Lame is the most followed TikTok user
With 162.6 million followers, Khaby Lame has become the number one or most followed profile on TikTok.
5. 29% of TikTok users open the app every day
After Instagram, TikTok is considered the most engaging social media channel in the world. The idea of this statement can be taken from the fact that around 29% of TikTok users open the app every day.
TikTok statistics based on usage
Let’s discover the amazing facts about the TikTok usage around the world:
6. The third most downloaded app in the world
With 128 million downloads in 2024, TikTok is considered the third most downloaded application in the world.
7. A popular platform among kids of all ages
TikTok has become a popular platform among kids of all ages. Below is the detailed results of the TikTok app usage by kids belonging to different age groups:
- 3 – 4 years old: 19%
- 5 – 7 years old: 25%
- 8 – 11 years old: 52%
- 12 – 15 years old: 78%
- 16 – 17 years old: 80%
8. The daily TikTok usage time is collected to 4.43 billion minutes
Over 1.5 billion users on TikTok spend 4.43 billion minutes watching their favorite content on TikTok every day. It surpasses Instagram’s daily spending time which is 3.91 billion minutes each day.
9. Individual users spend 23.3 hours per month on TikTok
While evaluating the monthly usage, it has been calculated that an individual user spends 23.3 hours a month on TikTok.
10. 30% of TikTok users visit TikTok shop every day
Around 30% of TikTok users visit TikTok Shop to check or even buy different products on the platform. Almost 33% of users do not visit TikTok Shop but they are interested in the feature.
11. 40% of American users use TikTok as a search engine
Over 2 in 5 TikTok users in the United States use TikTok as a search engine. 1 in 10 Gen Z users rely on TikTok than Google.
12. 43% of TikTok users search for news on the app
TikTok is not only used as a platform to watch entertaining or funny videos. Almost 43% of TikTok users declared that they regularly get news and updates on the app.
13. 53% of total users look for funny content on the app
In 2024, it’s been calculated that 53% of TikTok users visit the platform to find funny content.
TikTok statistics based on audience
Check out the possible statistics related to the audience and demographics of the platform, TikTok:
14. The top 3 countries of TikTok users are the US, Indonesia, and Brazil
Concerning a large number of users, the US, Indonesia, and Brazil are listed as the top 3 countries with over 148 million, 126 million, and 98 million monthly active users respectively.
15. The platform has more female users
TikTok has more female users (53.4%) than male users who make up 46.6% of the total number of users.
16. TikTok is operational in more than 200 countries
Today, TikTok is widely available. Research has shown that TikTok is operational in more than 200 countries.
17. The largest age group of TikTok users is 18 – 24
Around 38% of TikTok users are aged between 18 and 24. After this, users aged between 25 and 34 cover 32.5% of the total TikTok community.
TikTok statistics based on advertising and marketing
Here is what is happening in the TikTok world related to advertising and marketing aspects:
18. 26% of marketers use TikTok
It has been reported that 26% of marketers use TikTok as their content marketing platform. As TikTok comes with amazing marketing benefits, 26% of marketers are a small number of users who use TikTok as their marketing channel.
19. 61% of marketers said they use the platform for influencer marketing
TikTok is considered the third most famous network for influencer marketing. Around 61% of TikTok creators revealed that they use TikTok to work with influencers.
20. TikTok offers 5 different advertising options
TikTok is the only social media platform that comes with a variety of advertisement options and these include the following:
- In-Feed Ads
- TopView Ads
- Brand Takeover Ads
- Branded Effects
- Branded Hashtag Challenge
- Spark Ads
21. 61% of TikTok users buy from brands they see advertised
In a survey, 61% of TikTok users revealed that they tend to buy products from brands they see in advertising. However, 63% of TikTok users consider themselves brand-conscious.
22. TikTok ads cost is less compared to other social media channels
Advertising on TikTok costs less compared to advertising on other social media channels. Wolfgang Digital declared that the cost of advertising on TikTok is less compared to Meta.
TikTok statistics based on engagement rate
Know the amazing facts related to TikTok engagement rate:
23. TikTok users show more engagement with tutorial content
Research conducted by Adobe declared that tutorials are the most popular type of content on TikTok. Around 62% of TikTok users prefer tutorial content. Educate your audience with tutorial videos as it can help you increase TikTok auto-likes and other engagement.
24. The education sector shows the best engagement rate on TikTok
The education sector shows the highest engagement rate with TikTok which is 4.90%.
25. 2 out of 3 US teen users engage daily with TikTok
Research conducted by PEW indicated that 2 out of 3 US teens use the TikTok app daily. 16% of them said that they use the app almost constantly.
26. TikTok has become the most engaging platform
As the average engagement rate of the platform by followers is calculated to be 2.65%, it has become the most engaging social media channel in the world.
TikTok statistics for businesses
Here is what the TikTok business world revealed:
27. TikTok macro-influencers earn between $150 and $3,500 per post
Macro influencers who gained followers between 500,000 and 1 million, charge between $150 and $3,500 for a single post.
28. TikTok Live boosts sales
Marketing professionals revealed that TikTok Live broadcasts have become an effective way to engage with your audience and boost sales. Go live, increase your TikTok livestream views, interact with your viewers, and experience the exceptional growth of your business.
29. China is the biggest source of TikTok revenue
As 79% of all the platform revenue comes from China, the country has become the biggest source of TikTok revenue.
30. 49% of Gen Z users buy from TikTok
Statista reports that TikTok has become the second leading platform to buy online goods by Gen Z.
Conclusion
TikTok, because of its amazing features has become the most popular social media network in the world within a very short time. The platform has successfully reached the 5th position among the top social media platforms worldwide. The content types, multiple ad options, a variety of filters, and higher engagement rate by follower count, all are the major reasons behind its popularity.
Creators, marketers, and brands must know the TikTok market trends to get maximum results. The given facts and statistics are necessary to comprehend for everyone as they can help you create better TikTok content marketing strategies accordingly.
Author’s Bio
Zeeshan Ali
Hi there! I’m Zeeshan Ali, a content writer with years of experience in the social media and tech domains. My knack for storytelling has earned smiles from clients across the globe. When not decoding the intricacies of social media dynamics, you’ll find me lost in the pages of a captivating book.
