The Best OptinMonster Alternatives for Small Businesses

OptinMonster Alternatives

OptinMonster has long been popular for businesses seeking to grow their email lists and boost conversions. However, its cost and feature set may not be ideal for all small businesses. Fortunately, several alternatives are available that can provide similar, if not better, results tailored to the needs of small enterprises. This article explores some of the best OptinMonster alternatives, detailing their features, benefits, and pricing.

What Is OptinMonster?

OptinMonster is a powerful lead generation and conversion optimization tool designed to help businesses grow their email lists, increase website conversions, and boost sales. Launched in 2013, it provides a suite of features, including customizable pop-ups, floating bars, and slide-ins to capture visitor information effectively.

OptinMonster stands out with its advanced targeting and segmentation options, allowing users to display personalized messages based on visitor behavior and demographics. Additionally, it offers A/B testing capabilities to optimize for performance and detailed analytics to track and measure success.

Designed for ease of use, OptinMonster integrates seamlessly with primary email marketing services and e-commerce platforms. While feature-rich, some small businesses might find its pricing and complexity challenging, prompting the search for suitable alternatives tailored to their specific needs and budget.

Why Consider Alternatives to OptinMonster?

OptinMonster is a robust tool, but it may not fit every small business perfectly. Here are some reasons why you might consider looking for alternatives.

Cost Efficiency

OptinMonster can be expensive, particularly for businesses operating on a tight budget. Finding a more cost-effective solution can help allocate resources more efficiently.

Specific Features

While OptinMonster offers a wide range of features, some businesses might find its interface complex or not need all its functionalities. Alternatives can provide a more streamlined set of features tailored to specific needs.

Ease of Use

Small business owners often wear many hats, and a user-friendly interface can save valuable time and effort. Some alternatives are designed to be more intuitive and easier to navigate.

Top OptinMonster Alternatives

1. Sumo

Sumo is a popular alternative to OptinMonster, offering tools designed to increase website traffic and conversions. It’s particularly well-suited for small businesses due to its free plan and simple integration.

Key features:

  1. Email capture forms. Sumo provides various form types, including pop-ups, welcome mats, and scroll boxes.
  2. Social sharing. Tools to increase social shares and traffic.
  3. Analytics. Basic analytics to track performance.

Sumo offers a free plan with limited features. Paid plans, starting at $39 per month, provide more advanced features and customization options.

2. Thrive Leads

Thrive Leads is part of the Thrive Suite, a collection of conversion-focused tools for WordPress users. It offers powerful lead generation features and extensive customization options.

Key features:

  1. Drag-and-drop builder. Easy-to-use builder for creating and customizing opt-in forms.
  2. A/B testing. Built-in A/B testing to optimize form performance.
  3. Targeting options. Advanced targeting based on user behavior and site content.

Thrive Leads is available for $67 per year as a standalone product or as part of the Thrive Suite, which costs $19 per month (billed annually).

3. ConvertPro

ConvertPro is a versatile, cost-effective alternative focusing on high conversion rates through well-designed opt-in forms and advanced targeting.

Key features:

  1. Drag-and-drop editor. Intuitive editor for creating customized forms.
  2. Mobile-friendly. Forms are optimized for mobile devices.
  3. Behavioral triggers. Advanced triggers based on user behavior, such as exit intent and time on page.

ConvertPro offers a single site license for $99 per year, which includes all features and updates.

4. GetSiteControl

GetSiteControl offers a variety of widgets, including opt-in forms, surveys, and chat widgets, making it a multifunctional tool for small businesses.

Key features:

  1. Customizable widgets. A range of widgets that can be tailored to your website’s design.
  2. Integrations. Seamless integration with popular email marketing services.
  3. Analytics. Detailed analytics to monitor performance.

GetSiteControl provides a free plan with basic features, while paid plans start at $19 monthly, offering more advanced options and integrations.

5. Privy

Privy is a user-friendly tool designed specifically for small and medium-sized businesses. It offers various tools to grow email lists, including pop-ups, banners, and embedded forms.

Key features:

  1. Ease of use. Simple setup and integration with major e-commerce platforms.
  2. Conversion optimization. Tools like cart abandonment pop-ups and discount offers.
  3. A/B testing. Test different forms to find what works best.

Privy offers a free plan with limited features. Paid plans start at $15 monthly and include more advanced functionalities and higher conversion potential.

Choosing the Best OptinMonster Alternatives

Consider the following factors when selecting the best OptinMonster alternatives for your small business.


Determine your budget and find a tool that offers the best value for your investment. Free plans can be a good starting point, but paid plans often provide more features and better support.

Feature Set

Identify the specific features you need. Some businesses might prioritize A/B testing and advanced targeting, while others may need simple, user-friendly tools.


Ensure the tool integrates smoothly with your existing systems, such as email marketing services and e-commerce platforms.

User Experience

Look for tools with intuitive interfaces and good customer support. A steep learning curve can be a significant barrier for small business owners.


Choose a tool that allows extensive customization to match your brand’s look and feel. Consistent branding can significantly enhance the effectiveness of your opt-in forms.


While OptinMonster is a powerful and popular lead generation tool, it may not be the perfect fit for every small business. Exploring alternatives like Sumo, Thrive Leads, ConvertPro, GetSiteControl, and Privy can provide more cost-effective, user-friendly, and tailored solutions.

By carefully evaluating your requirements and considering factors such as budget, features, integration, user experience, and customization, you can find the best OptinMonster alternatives to help your small business grow and succeed in today’s competitive market.

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