RevOps, which is short for Revenue Operations, is an amazing business approach whose main function is to align your team, and especially the sales, marketing, and customer success teams, towards the same revenue generation objectives. At the core, RevOps focuses on streamlining all the business operations that have a direct or indirect contribution to the revenue generation process.
So, What is Fractional RevOps?
Fractional RevOps is an innovative and flexible approach to RevOps. Unlike a traditional, full-time RevOps approach that involves hiring a permanent team or expert, fractional RevOps makes it possible to hire expert-level services on a part-time or on-demand basis.
The best analogy of fractional RevOps so far is ordering pizza at a restaurant. You are served a whole pizza, but only charged for what you consumed.
By leveraging an established RevOps consulting and fractional RevOps services provider like RevPartners, you’ll still get the expert assistance you need in your RevOps model without the baggage of traditional employment. That way, you can still enjoy the benefits of RevOps and not have the costs and commitment outweigh the profits.
How Does Fractional RevOps Work?
Fractional RevOps involves a team of experts in specific areas of revenue operations working strategically with a business in offering guidance and hands-on support to enhance the business’s revenue processes. With fractional RevOps, you can select the exact roles you want the outsourced team to handle, such as:
(i) Sales enablement & support
This will come in handy in optimising sales processes and providing the tools and resources that your sales teams need to improve.
(ii) Marketing operations optimisations
At times, your marketing team doesn’t perform as you would like it to. You can bring in a RevOps team to assist by reviewing and restructuring the marketing systems to ensure maximum effectiveness and resource efficiency.
(iii) Customer and Pipeline Health Scoring
A fractional RevOps team would also be crucial in helping your internal customer success team assess the health of their customer relationships model and identify areas of improvement.
(iv) Process architecture and optimisation
A fractional RevOps service provider will send in the right experts to design and implement streamlined business processes that will enhance the entire customer journey from start to finish. That also ensures your business is functioning the way you’d expect it to.
(v) Revenue Reporting & Attribution
The fractional RevOps team shall offer guidance that will help your business achieve its revenue goals and come up with metrics to enhance operational and strategic control. Additionally, they will help with creating and managing crucial revenue reports to help your business make data-driven decisions.
(vi) Technology integration
A fractional RevOps team can also help your company enhance its entire processes by helping you select the right tools for various purposes such as unifying your business data or managing the sales cycle. With the right tools, your business should perform optimally in the short and long run.
Get the Specialised RevOps Support You Need
Fractional RevOps is a fantastic business-enhancing approach that can offer your company the flexibility of accessing expert revenue operations assistance but only when you need it. By leveraging this approach, you will be able to structure your entire team in a way that will optimize your revenue performance without the need to hire a full-time team.
If you’re ready to explore fractional RevOps and use it to redefine your business’s performance and efficiency, contact RevPartners or visit their website to learn more and get started today!
