Ideally, when you are taking care of your patient needs and managing your business, the last thing you will want to engage in is marketing—moreover, who has the time to find out what strategies are effective in marketing and which ones are not? What makes the whole topic is quite exhausting.
Since marketing is crucial for the expansion of the business, this is one area that you should know something about at least. In an effort to save you time (and energy), here are some of the most effective marketing techniques that you can start to work on today for a bigger and stronger business tomorrow:In an effort to save you time (and energy), here are some of the most effective marketing techniques that you can start to work on today for a bigger and stronger business tomorrow:
1. Develop a website
Since people are performing research to a larger extent on the Internet, if you don’t have a website, you’re going to be something less than invisible. Alternatively, having somebody design your website for you might be the most feasible, however, creating a website on your own is not that difficult provided that one uses platforms such as wordpress or wix to create a free website.
2. Draw up an email list (and actively apply it)
It’s also effective to be communicating with your clients by e-mail so you can constantly remind them of your services. Another way is to use a prompt on the website in which people can sign up for the newsletter or you can collect them when patients change their profiles and fill in the new chart. This is effective if you wish to inform them of any promotions that you are conducting or any special techniques that you feel should be known to them hence the three M’s of marketing: know, like and trust.
3. Ask for referrals
It can be confirmed that one of the most effective ways of advertising is through word of mouth. Human beings survive on social proof, so when a friend or associate vouch for you, it will go a long way in improving your business. The only thing to contemplate, nevertheless, is the fact that, though you may attempt to use the tricks given here and get all your customers to give a referral, there is no guarantee that a customer will give a referral without being asked. Some of the rewards that can be used are free or discounted products or services that customers can use as a way of getting friends to patronize your door.
4. Create social media accounts
The Pew Research Center was also able to report that a significant 72% of all Internet users have used at least one social networking site. After topping the list of site traffic referrals with 71%, Facebook is trailed by LinkedIn, and Pinterest with 28%. 1 Therefore if your business does not already have a page created on one of these site then it is an opportunity that you are bound to lose.
5. Publish something
When you post an article in your website, in a magazine or even in a book, people will start considering you as the authority in the area. This makes people to come to you because they want to deal with individuals whom they are convinced have knowledge on what they are talking about. In a Forbes article titled “Top Tips: They named it “Be a Guru” and they used Barbara Corcoran to illustrate to you how you can go from being that close to broke to being a billionaire through just applying that one small trick they have pointed out of which 16 are there in the list provided in “16 Must-Try Marketing Techniques. ”
6. Donate to local charities
Customers are comfortable to deal with organizations that are willing to contribute for the sake of others. Hence, when you give, you may attract those who would never be your client in the first place. It doesn’t always have to be in large amounts, but a few bucks will suffice and will help you gain the reputation of a caring and compassionate person.
7. Network
According to a study performed by Constant Contact of 5,000 small businesses, face-to-face communications were the most effective promotions. 3 This means building new relationships with people through a face to face interaction is of great benefit to the business. Take meetings in your company or become a member of any organization. Just have people have a glimpse of your face and they are likely to patronize your services.
References
1 Pew Research Center. “Social Networking Fact Sheet.” Vivipins.com. Updated September 2024
2 Farrell M. “Top Tips: 16 Must-Try Marketing Techniques.” Forbes.com. Published September 2009. Accessed February 2015.
3 Constant Contact. “Constant Contact Small Business Pulse: The Health and Wellness of Small Businesses.” ConstantContact.com Published May 2012. Accessed February 2015.
