If you run a business and you have just started, you might already know about the importance of building brand awareness. Brand awareness is all about the aspect of consumers recognizing and identifying with your brand to a certain extent.
The rule is as simple as this: the greater a company’s brand awareness, the more familiar people are with its name, its logo, its message, and its product. Brand awareness is incredibly important as it helps consumers trust and remember what a company offers.
Why to Focus on Brand Awareness?
With brand awareness, your customers know you, and they come to you when they need a product or service. You want your ideal customers to think of you and not your competitors when they are looking for the product or service you offer.
When it comes to simplifying things – the goal of brand awareness is basically to increase your sales.
Brand Awareness Indicates A Number of Important Things
As a business owner, you should know that brand awareness can tell you a number of important things. Look at the following aspects:
Effectiveness of Brand Design
Brand awareness tells you everything about how effective your brand design is. Are the fonts and the colors distinct? Are they recognizable? Are they consistent? Do people know your brand when they see the brand design?
Effectiveness of Marketing
Brand awareness also tells you how effective your marketing strategy is. You will get to know whether or not you are actually cutting through the rest of the noise in the market landscape. It also tells you how the marketplace is receiving you.
Are people actually building trust in your brand enough to the point that they actually want to remember you?
Effectiveness of Differentiating Your Brand
Brand awareness also reflects whether you are effectively differentiating your brand from your competitors. Is there any confusion about who you are in comparison to your competition?
Four Ways to Increase Brand Awareness
Now that you know the importance of brand awareness and why you should pay attention to it, let us look at some of the best strategies that you can incorporate today to improve brand awareness.
Boost Your Discoverability
The first thing that you should do is to improve your discoverability. What this means is that you should focus on improving the number of how much you show up in Google searches. You can do that by incorporating content marketing and SEO.
As far as SEO is concerned, we recommend using keyword tools to research the words and phrases that people are actually searching for when they are looking for companies and products like yours. There are tools that will give you results of what people are actually searching for.
Subsequently, you can use those keywords and phrases in your headlines, web content, and image titles. This way, you will show up in Google searches. When it comes to content marketing, the easiest way is to start a blog and then integrate those keywords and phrases into your content.
Establish a Memorable Brand Identity
When it comes to your brand identity, focus on the following aspects:
- Logo
- Fonts
- Color Palette
- Designs
- Iconography
- Layout
- Style
However, there are also some forgotten aspects of brand identity, which are things like the following:
- Sounds
- Smell
- Pattern
- Texture
- Human branding (Fashion and style)
- Character
While working on your brand identity, you want to think about aesthetics by making sure that your brand aesthetics really speaks to your target market. Make sure to use the design and the aesthetic language that your industry uses.
Subsequently, use your established brand design elements in everything that you do in your marketing materials, business cards, collateral, email signatures, social media artwork, thumbnails, etc.
Be super-consistent with how you use your brand identity. The thing is, when you are consistent, people will recognize you when they come across you.
Use Social Media
Social media is amazing for building brand awareness and grabbing attention. Social media is also great for providing value to your target audience. Social media is an incredible way to earn likes and trust. If you look at what is trending today, you will see Instagram reels trending everywhere. These reels provide an excellent opportunity for businesses to boost brand awareness.
Now, speaking of Instagram, the more likes or followers you have, the more people will know you and your brand. Subsequently, you will get more authority. The best part is that you can speed up the entire process when you buy Instagram likes and get likes from real users.
Leveraging social media for brand awareness is not only affordable but also one of the quickest ways to reach your target audience and instantly connect with them.
Opt for Guest Posting
Another way to build brand awareness is through guest posting. Now, you should know that when you are guest posting, you are actually doing something incredibly smart. What guest posting does for you is that it helps you leverage the audiences of others.
Of course, you cannot jump right into getting featured on Forbes. You have to start by taking small steps and building credibility. This aspect indicates that you might have to write for smaller sites before you start writing for the bigger sites.
Relevancy is key here. You should research other brands with similar audiences and then pitch them with your content. While you are at it, be mindful of the topics that you are pitching and make sure that they are really interesting and relevant to the readers.
Following this, make sure to promote your content on their site to your readers. This way, you can use guest posting to generate more traffic, which is going to make your brand popular.
Final Thoughts
Now you know the importance of building brand awareness to boost sales and get more customers. You can also consider referrals or affiliate programs to increase the awareness of your brand through building word of mouth. If you get four people to share about your brand with six of their friends, you have twenty-four new brand impressions. As a starting point, you can consider integrating a friend referral reward program.
